For brand identity motion design, I decided to focus on a company I love. Arduino is a brand that provides users with opensource microcontrollers. The brand offers both software and hardware that are easy enough for non-engineers to start in the “Maker community.” Both experts and beginners use Arduino’s microcontroller for prototyping and experimenting. I used the simplicity and the openness of the Arduino brand as a concept for my brand motion ident. It introduces Arduino to non-engineers by showing unexpected materials that could be still be attached to a motor. Hopefully, this urges people to experiment and have fun with it.
| PROPOSAL BOOK
| MOBILE / BOOKLET CONCEPT MOCKUP